CCC reduces marketing campaign preparation time by 80% with a cloud analytical platform
About Company
CCC is a leading European footwear company that produces and distributes shoes across Europe and the Middle East. With an 18% market share in Poland and over 1,240 stores operating under the CCC brand, the company serves 11 million regular customers through both physical stores and digital channels. CCC operates its manufacturing facility in Polkowice, storing 2.5 million pairs of shoes, which gives the company a significant competitive advantage in the retail footwear market.
Services and Technology
Challenge
CCC's business strategy focused on approaching customer needs more effectively through omnichannel marketing. The company faced significant challenges due to fragmented systems that hindered its ability to create unified customer experiences across all touchpoints.
The primary challenge was building a comprehensive omnichannel marketing platform that could deliver personalized offers to customers across all shopping channels- whether in physical stores, mobile apps, or e-commerce platforms. CCC needed to process data from multiple channels simultaneously in real-time to implement AI-driven personalisation and adapt marketing campaigns to changing customer behaviours.
Without integrated systems, CCC couldn't leverage its full inventory potential across channels,missing opportunities to create truly personalized customer journeys that would drive increased sales and customer loyalty.
Solution
Modern Data Platform Implementation Elitmind designed and implemented a comprehensive cloud analytical platform using Microsoft Azure, enabling CCC to process multi-channel data simultaneously in real-time. The solution created a unified customer data model that serves as the single source of truth for all marketing activities.
AI-Powered Marketing Automation The platform integrates advanced Machine Learning models with marketing automation tools like Synerise, allowing CCC to create and test personalised marketing campaigns with unprecedented speed and accuracy. The system automatically adapts campaigns based on real-time analysis of customer behaviour.
Omnichannel Customer Experience By connecting all customer touchpoints - physical stores, mobile apps, and e-commerce - the platform enables CCC to deliver consistent, personalized experiences across every channel. Customers receive individually tailored offers that reflect their preferences and purchasing history, regardless of how they interact with the brand.
Results
The implementation delivered transformative results, positioning CCC as a leader in data-driven retail. The company achieved significant operational efficiencies while dramatically improving customer experience capabilities.
CCC now operates with a unified analytical platform that serves users across the entire organization, enabling data-driven decision-making at every level. The solution offers predictive analytics capabilities and multi-channel communication with integrated feedback loops, providing management with comprehensive insights into both real-time performance and historical trends.
80% Reduction in marketing campaign preparation time by reducing manual involvement
11 Million Regular customers are now served with personalised omnichannel experiences
Tailored for success
"During the crisis caused by the global pandemic, the retail market faced unprecedented challenges, especially in the omnichannel environment. Thanks to the implementation of digital transformation over several years, not only did we not slow down the pace of business development, but we also accelerated it. We have successfully introduced several innovations that serve 11 million of our regular customers. We owe a lot to the secure cloud technology of Microsoft, as well as the knowledge of Polish Microsoft partners, such as Elitmind." - Karol Półtorak, V-ce President, CCC
Our Approach
Delivering cutting-edge solutions that set industry standards
Prioritizing measurable business impact and ROI
Ensuring robust, scalable, and future-ready implementations
Transparent communication throughout the entire project lifecycle
Building lasting partnerships through empathy and understanding
Transforming challenges into opportunities for growth
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